Bader Brau

Packaging

For this project, I designed a four pack called Bader Brau, a Hefeweizen beer created using the design principles of Russian Constructivism: geometric abstraction, functionality, and simplicity.

The name Bader Brau (meaning Beder’s Brew) pays homage to my late grandfather, Paul R Beder III. The slogan—A Toast To Well-Being—is taken from a song traditionally sung at Octoberfest.