The Canine Club

Branding • Publication • Web

For my Capstone Project, I created The Canine Club, an exclusive club where dogs and their owners have access to secure dog parks, vet services, boarding and daycare, training, a pool, and other amenities. I chose to do this for my project for many reasons. First, typical public dog parks are unpredicatable and can be a place where fights break out, diseases are spread, and dogs get injured. The Canine Club solves this issue by requiring vet and vaccination records from all members, behavior assessments, and having on-site trained workers overseeing the parks and other amenities.

I designed branding, a wayfinding system, a collateral system, and a website.